Pre-Production – Michael Beinhorn

Pre-Production in 60 Seconds

From Soundgarden’s “Superunknown”, to Marilyn Manson’s “Mechanical Animals”, to Korn’s “Untouchables”, there’s always one constant on my greatest records. That constant is pre-production, because it’s the gold standard that can make a good record great, and a great record, amazing.

Pre-production is the preparation stage before recording begins. It’s when an album is thought out, songs are composed, arranged and improved (or scrapped), and performances are perfected. Pre-production is hard work, but it gives back far more than what you put in.

Pre-production is like the foundation of a house. If the foundation is weak, it doesn’t matter how good the house looks- it will eventually collapse. Most projects don’t utilize pre-production anymore, but I feel it’s the most important phase of a recording.

I offer pre-production in many forms to suit your needs. I work remotely- via video chat, phone and email, and in person. Pre-production is a life-changing process that is available to you right now. I’m excited to help bring your project to life.

MICHAEL BEINHORN